V V G PROFILE 1994 TO PRESENT
Twenty-seven (27) years
after completing law school, 24 years after leaving the US Army (Vietnam
service 1970-71), I returned to Vietnam in January 1994, days before the
American Embargo was lifted. I was there at that time and made the decision to form
this company as V
V G, a new enterprise that would allow me to work in Vietnam.
After 24 years of
international corporate business and law (litigation, mergers &
acquisition, transaction law) where I was Division Counsel to a US$ 600
million operating unit of US$ 3 billion Ciba-Geigy, now Novartis,
I formed V V G in March 1994 as an incorporated entity under the laws of
the State of Georgia, with headquarters in Atlanta, Georgia, USA.
Always operating in
Vietnam under a Business Cooperation Contract (BCC) with leading State
owned companies providing legal and political support, since January
2002 we have been cooperating with INVESTCO, the southern branch of the
Construction Company of Hanoi, now a joint stock company and one of the
largest and most successful construction companies in Vietnam
We opened our regional
office in Thailand in late 1999. Our Headquarters office address is in
Atlanta, but all of our work is out of both Thailand and Vietnam. I
maintain residences and the company has offices and staff in both
But for me, V V G is
staffed with domestic nationals; run as a cost effective, successful
boutique with minimum staff (4 full time members in Vietnam and 5 full
time members in Thailand). We associate with leading domestic companies
when their expertise adds value to our work product. As needed, we hire
and train domestic temporaries, up to 100 at a time, to meet
requirements for manpower surge. Our temporary hires are always
university graduates, most often they are also bilingual. For Market
Research work, our temporaries are usually Business School graduates or
Presently, and for over 15 years, we
provide consultancy services both for (i) enterprise formation and (ii)
a buying/sourcing needs.
which we provide our serves include: Agriculture - Animal Husbandry - Aviation -
Ceramics - Chemicals - Construction - Domestic Pet Supplies - Electronics -
Entertainment - EPC Contractors Fashion - Handicrafts - Hospitality - Hotels -
Infrastructure Development - Lacquer - Lighting - Lubricants - Major Appliances
- Mining - Natural Gas - Natural Rubber - Paper - Pharmaceuticals - Power
Generation - Property Development - Textiles - Telecommunications - Tools -
2. Products we
Buddha statues of stone and wood
accessories, garden, home, tiles
Bat Trang Pottery
fountains, pots, & saucers
Solid hardwoods, both
panels and hand carved
Plywood with veneers
Bath and kitchen
Inlaid Hardwood (Mother of Pearl, Egg Shells, soft wood)
Garden (outdoor and
Rattan & Water
Rustic Teak and Root
Floor and wall screens
and/or wood base)
Statues - Auto Part Art, Brass & Bronze
Plastic outdoor gear
Stoneware – granite, jade,
Rocking & Hobby
Rosewood products, both furniture and accessories
Teak Wood carved sculpture for walls
Wicker products –
accessories and furniture
Wooden Indians, Cowboys, and characters
SIZE OF PROJECTS HANDLED
include (partial list)
1. The Cua Lap
Resort; our own US$ 273 million five star resort development project was
approved by the appropriate authorities and then transferred to others;
advice on the formation of a US$ 150 million LNG processing plant in Vung Tau,
(now Kelley Dry - USA) market research services
(Vietnam) market research services;
(ROK) market research services
(HK) market research services
Resort (Singapore) advice and guidance on a US$ 705 million resort
- Buying/Sourcing Agency
Services (a partial list)
1. Custom ceramic
“decanters” for an international South African client to provide up to 2 million
decanters annually from Vietnam until 2015. We devoted years to first designing
and sourcing before production started. Orders are shipped in full and multiple
High-end Lacquerware, egg-shell inlaid & custom furniture, and accessories for
America’s oldest (148 years) and largest Specialty store that sells from its
single flagship store, from its 16 million (annual) print catalogs, and more
recently over its website. Orders are purchased and shipped in full and multiple
& patio) “white-wood” furniture, made of acacia, balau, rubber, and teak, bought
only on full 40-ft container loads, and shipped to America and EU nations.
garden pots and fountains, and table top ceramic pots, bought only in full
container loads and shipped to America, EU nations, and South Africa
5. Rattan baskets
and furniture bought primarily in full container loads and shipped to America
and South Africa.
6.A Life-size wood
statues of “Americana," generally Indians, cowboys, cartoon and similar designs
bought primarily in full container loads and shipped to America and EU nations.
6.B Life- and Larger-than Life
size metal statues made from old automobile and motorcycle parts into the shapes
of famous movie characters such Alien, Predator, 3CPO, Pinhead, as well as
animals to include dinosaurs, horses, dragons, dolphin, and sharks.
Shipped both individually and in full container loads.
water hyacinth furniture, bought primarily in full container loads and shipped
to America, EU nations, and nations formerly in the USSR
Root, teak, and
Chinese/Vietnamese style living-room and dining-room furniture, bought primarily for
home use (including a Royal Family) in both traditional and custom,
9. Custom products
made to client's own designs in ceramics, lacquer, metal, wicker, & wood. Clients include
distributors of promotional products, retail outlets, and high-net-worth private
Teak, custom designed and hand-carved solid wood doors; bought primarily for
consumers, as many as 24 at a time.
Dog toys and accessories for America’s largest
distributor of these products where we have been retained to source products
from Vietnam that until last year were made in China.
HOW WE CONDUCT BUSINESS
Clients come from the
30,000+ monthly readers of our web site that generate over 1,000
monthly inquires, and more recently both by word of mouth and from
recommendations by existing clients.
- Consulting Services
– Market Research and Analysis and Feasibly Studies
Receive or prepare a
Request For Proposal (RFP) – consult with permanent managers and
staff to find historical work, or determine de novo research
parameters, geographical areas to cover, and temporary hires (if
needed) to complete assignment.
Search data base and
resources to gather all relevant Secondary Data; translate as needed
into English or local language, read, review, and collate Secondary
client as needed, draft uniform questionnaire for Primary Field
Research. Translate into both local dialect and language, and
and new resources, contact candidate Primary Research subjects for
either individual interviews and/or focus group study. Subjects for
Primary Research include (as appropriate to each project) Ministers
and their staff; Department heads and their staff; Industry and
Enterprise leaders and their staff, distributors, wholesalers,
retailers, and/or consumers.
workers from existing pool of prior hires where possible, or new
hires. Most are business school graduates or students. Train the
Field Staff to the project needs, and review both interview and
Researchers into teams, each with a Team Leader. Outfit teams with
laptop computers and cell phones.
nightly reviews, translates, and transcribes Primary Research
interviews, collates data, and transmits nightly all interviews
and collated data. Errors found are corrected the same or next
daily reviews, analyses, and collates all data received from
Team Leaders. Errors found are corrected the same or next day.
At conclusion of
Field Research Project Manager and Team Leaders meet to review and
discuss findings, inure all data that can be has been collected
within the project’s parameters.
collects, copies, and sorts all Secondary Research Materials,
collates results of Primary Research, and drafts Final Report for V
V G Management Review.
V V G Management
re-writes as needed Final Report for submission.
Fees are based on
time and skills needed; fixed or by the hour.
Locate and research
sources - using our data base and personal contacts established over
16 years in our region (Vietnam and Thailand), we maintain current
contacts with hundreds of vendors from whom we select the best based
on each client's needs. These are primarily cost, delivery time, and
quality but also includes design innovation and novelty uses.
New product research
- using our full time staff, we visit the leading manufacturers
seeking out new sources, inspect current and new designs, take
photos, and draw up comprehensive RFQs for client consideration and
approval; RFQs are generally taken in person to competing factories
Escort clients to
factories, showrooms, trade shows - make all travel arrangements;
schedule all appointments; provide local business office services.
Work with vendors to
insure they understand and comply with client manufacturing,
packing, quality, and shipping requirements.
Order and inspect
samples and production models, supervise their packing and shipping
for client approval.
When in production,
make at least weekly QC inspections of the manufacturing process;
take photos and send weekly production reports. Larger orders have a
full time V V G employee in the factory at all times during
Prepare and send
weekly export reports that include photos of both defects
found/corrected, and successes; along with our analysis of the
production run and estimated time to completion.
delivery, conduct final QA inspection and accept/reject defects as
each client's needs requires (from zero to as much as
5%); coordinate between shipping agents and vendors; monitor and
supervise packing and loading.
Follow-up as may be
needed after delivery both for product re-orders and as occasionally
happens, latent defects.
Fees are charged as
a percent of FOB factory cost or as we may otherwise agree with each
- Buying/sourcing agency,
- Enterprise formation, market research & analysis
REVENUE SOURCE – 100%
from client fees earned from our provided services.
Peter N. Sheridan
Send me your comments & suggestions
President & CEO
Vietnam Venture Group, Inc.